Everyone thought it couldn’t get any better, but the 2026 edition of CarMediaWorld in Salzburg proved otherwise. For CarMediaWorld exhibitors, as well as for the entire EMMA team, the show was a massive success and a promising start to the season!
38 renowned companies were presenting 70 leading car audio and infotainment brands on nearly 3,000 square meters of exhibition space. Seen that way, CarMediaWorld Salzburg once again set the standard in industry leadership as a most important trade show in the Car Media business worldwide.
Despite all global challenges, Salzburg’s exhibition halls were filled with plenty of positive vibes on that weekend and many signs still point to success and growth. But more than that, also the atmosphere at the exhibitions stands was again very open and welcoming. During the numerous conversations, it also turned out that the business situation does furthermore give reason to look optimistically to future. Feedback from partners like Audiotec Fischer suggests the industry is in a healthy state. Julian Fischer stated an ample openness and enthusiasm for innovations among consumers and a high demand for new training sessions from trading partners.
The “Show Factor” was, of course, again one more reason to visit the CarMediaWorld: Its combination with the Customized Tuning and Lifestyle Show and the EMMA European Finals—featuring record-breaking judge participation—made it a standout event for professionals and enthusiasts alike.