With its slogan “CARS. COMMUNITY. CULTURE”, the Salzburg Exhibition Centre is kicking off the automotive and lifestyle season. From March 27th to 29th, 2026, the hometown of Mozart will once again host the event duo of CarMediaWorld and EMMA European Finals.
Due to high demand among industry partners, car media specialists and Eurofinal participants, EMMA has expanded its exhibition space for CarMediaWorld and this year’s European final to 3000 square meters, including an additional hall. Halls 2 to 6 are entirely dedicated to sound and infotainment on four wheels. For the first time, entrance 3 offers additional access for participants and exhibitors.
Trade fair visitors can look forward to experiencing the professionally equipped vehicles of more than 250 Sound Masters from over 20 nations, as well as a car media community that perfectly understands how to celebrate their passion. This year, more than 100 judges from around the world are preparing to judge vehicles with the updated EMMA rulebook and the new competition audio tracks for the 2026/2027 EMMA competitions.
Renowned heritage brands, numerous new exhibitors, and even more presentation space transform CarMediaWorld into an informative experience showcasing new products and demo vehicles. Newcomers are the brands Audiowave, Art in Motion, Beeses, Crescendo, CTK, Dynamic Audio, Kicker, Krea Audio, Patrolline, Passione, and Z22.
Anyone looking for fun and networking within the international EMMA scene will find it in Hall 3/5. With a new stage host, video cubes for event video-broadcasting, sponsor banners, and live sound pressure measurements, the EMMA team makes sure the event is non-stop running at full speed. The legendary EMMA Party also takes place here on Saturday. It starts at 7:00 p.m. with drinks and country-specific specialties. Around 9:00 p.m., the party moves to Hall 4, where DJs and various bars provide a relaxed get-together until 1:00 a.m. Since the hall will also be accessible to Customized exhibitors, party wristbands will again provide access for food and drinks.
The European champions will be honored on Sunday afternoon on the stage in front of the banners of the main sponsors ESX, Ground Zero, and Musway. Audiotec Fischer, with its brands Brax, Helix, and Match, is once again the main sponsor of CarMediaWorld.
The simultaneously held Car and Lifestyle Fair “Customized” is rounding off the event program with even more Cars & Style and a horsepower-loaded program.