Showdown of Germany’s Tuning Scene provides great platform for state of the art mobile Infotainment
With over 350 000 visitors this year’s edition of the Essen Motor Show closed with a brilliant result.
Renowned car manufacturers used Essen’s Motor Show for numerous premieres, while the tuning parts industry aroused appetite for the upcoming automobile season inspired for new projects with their “hot from the oven”- product news.
For the first time a CarMediaWorld special show settled wall to wall with tuning accessories suppliers and provided latest car audio and infotainment innovations a representative platform. In Hall 5, leading brands like ACV, Brax, ESX, Helix, Match, Hifonics, JL Audio, Rockford Fosgate, Ground Zero, Hama, JVC, Kenwood and Pioneer presented their 2014 product highlights and informed the scene about theory and practice of mobile infotainment upgrades.
With technologies for safe and easy use of smartphone apps in the automotive cockpit, vehicle specific naviceivers, budget-friendly plug and play sound upgrades for OEM radios and audio systems plus a big collection of classic car audio power-packs the CarMediaWorld was a true hot spot for all Motor Show visitors looking for ultimate sound and entertainment on four wheels.
The prominent brands of CarMediaWorld exhibitors attracted not only fair visitors but also a group of prominent guests: A delegation around Essen’s Mayor Reinhard Pass and Formula 1 racing legend Heinz Harald Frentzen took the chance to catch up on latest technology trends of the car media industry.
“All CarMediaWorld exhibitors have consistently benefited from the excellent visitor statistics throughout the Motor Show. The lively public and media interest in the exhibitor’s portfolio shows that mobile infotainment – especially classic car audio for retrofitting – still is an important component for fun and comfort on four wheels”, says EMMA CEO Alex Klett.