Final Authorities for Ultimate Car Audio Perfection
Salzburg, March 2014 – At the 2014 EMMA International Head Judge Training the participation of 100 members from 26 countries demonstrated convincingly that the art of perfect car audio and infotainment retrofitting is still a desirable recreational experience.
In the course of Austria’s famous automotive trade show ‘Auto Messe Salzburg’ the European Mobile Media Association (EMMA) trained and licensed a highly skilled team of car audio specialists and enthusiasts in training and supervising the affiliated EMMA judge team in their countries as well as to professionally manage car audio competition events in their countries. Therefore they were not only trained in how to use the reissued EMMA Rule Book and Competition CD but also in improving their technical and listening skills. Furthermore the head judge trainees received instructions in how to successfully market EMMA events and how to communicate the thrill of car audio and entertainment perfection to consumers and how to enthuse newcomers in the EMMA scene.
EMMA’s CEO Alexander Klett pointed out: “By licensing new international EMMA Head Judges we boost the consolidation of our association and make a valuable contribution to the car infotainment market segment. The huge attendance proves that there’s always a marked for great sound and entertainment on the road!”
Since Auto Messe Salzburg is also hosting this year’s EMMA Eurofinals the newly designated Head Judges are able to put their freshly gained knowledge straight into practice.